Smith’s culinary journey through the UK has taken him from London to South Wales, where he boldly claimed that Cardiff Market’s food outshines London’s Camden Market “10 times out of 10.” His reviews have ranged from praising Welsh cakes and British curries to candidly critiquing dishes like pie, mash, and liquor.
“The idea that UK food is bland is widespread, especially in the US,” Smith said. “My goal has been to show that this stereotype doesn’t hold true. There are some incredible dishes here.”
Smith’s newfound love for British food began earlier this year with a simple roast dinner, which marked the start of his food review career. Throughout his travels, he has discovered that the UK’s curry scene is unparalleled, while also finding joy in regional specialties like Welsh cakes, cockles, and laverbread.
Despite his admiration, Smith maintains honesty in his reviews, even when his opinions might ruffle local feathers. For instance, his take on Swansea’s beloved Joe’s Ice Cream was that, while good, it didn’t make his top 10.
Smith emphasizes the importance of being respectful, yet truthful, in his reviews. “Even if I don’t enjoy something, it doesn’t mean others won’t,” he explained. “I’ll always be honest, but I try my best to be respectful.”
Smith’s journey through the UK continues to captivate millions, as he showcases the diverse and often underrated culinary delights of British cuisine.