BLONE Haute Parfumerie emerges as a groundbreaking force in the world of fine fragrances, redefining luxury as an act of self-love and spiritual sensitivity. Founded by Berite Labelle, a visionary entrepreneur, model, actress, and filmmaker, BLONE is more than a perfume house — it is an olfactory manifesto that invites individuals to reconnect with their essence through scent.
A Manifesto for the Modern Soul
At the heart of BLONE lies a belief that sensitivity to one’s inner self is the ultimate luxury. Each fragrance is a declaration of love to oneself, designed to evoke emotion, awaken memory, and inspire authenticity.
“Our creations are more than fragrances,” says founder Berite Labelle. “They are a celebration of humanity — an invitation to feel, to connect, and to dare to be yourself.”
Infused with audacity, originality, and modern sophistication, BLONE’s universe is both inclusive and boundary-breaking. Its non-gendered approach celebrates diversity and the beauty of individuality, making luxury accessible to every identity.
The Vision and Mission
BLONE Haute Parfumerie is guided by four essential values:
- Quality: Meticulously crafted compositions that magnify personal style and leave a lasting impression.
- Inclusivity: A celebration of diversity, embracing all genders, cultures, and backgrounds.
- Spirituality: A fusion of spirit and matter, connecting the senses to the soul.
- Glamour: A luminous expression of sophistication that ignites passion and joy.
As part of its commitment to social responsibility, BLONE pledges 5% of its annual sales to global causes. In 2025, the brand will support Shenergy, an NGO dedicated to empowering women in business and technology — with Berite Labelle serving as its proud ambassador.
The Creation Story: The Birth of BLONE
The story of BLONE began with Berite Labelle’s deep love of storytelling and olfactory art. After years of exploring fashion, cinema, and production across Europe and the United States, Berite sought a new creative language — one that could transcend words and visuals. Fragrance became that language.
From this passion was born BLONE Haute Parfumerie, a brand that merges emotional resonance with artistic mastery. Every bottle encapsulates an experience, a moment, and a message — crafted with precision by master perfumers and infused with the founder’s own vision of emotional luxury.
Signature Creations
396 – Eau de Parfum (75ml)
A fiery cocktail of spices and wood, symbolizing life’s primal energy.
Grapefruit, lemon, and pepper burst forth with brightness, followed by the warm seduction of tonka bean and incense, finishing in a sensual symphony of vetiver and sandalwood.
A scent for those who dare to lead with intensity.
639 – Eau de Parfum (75ml)
An explosion of flowers and fruit, an ode to love and tenderness.
Vibrant citrus top notes melt into a heart of jasmine, rose, peach, and mirabelle plum, with a delicate finish of white musk and vanilla — a whisper of affection and eternal beauty.
741 – Eau de Parfum (75ml)
An intense breath of land and sea — the affirmation of identity.
Bracing cardamom and pepper blend with wild herbs and mineral seaweed, anchored by ebony, mahogany, labdanum, and incense.
A fragrance for those unafraid to embrace their mystery.
A Future Rooted in Humanity
BLONE Haute Parfumerie is not merely redefining how we wear scent — it is reshaping how we connect with ourselves. In a fast-paced world, BLONE invites you to pause, breathe, and rediscover the sacred luxury of feeling deeply.
Dare to be authentic. Dare to feel. Dare to live fully.
This is the challenge BLONE sets before the modern soul — to dare to be, in all your splendor.
About Berite Labelle
Berite Labelle is a Geneva-born creative working across Europe and the United States. A model, actress, director, and producer, she is known for her bold artistic vision and humanitarian values. With BLONE Haute Parfumerie, she merges art, empathy, and entrepreneurship — crafting a brand that celebrates beauty in all its human forms.
Available in Paris : LEGACY Store 19
Avenue George V (launch November 20th 2025).
Available in Geneva : J.E.M Quai des Bergues 29
For details Visit website : www.blonelamaison.com
Credits:
Instagram: @blonehauteparfumerie
Photography: Anton Cherepanov ( @shootit.ch )
Co founder : NONAME Agency ( @noname_agency )
