Lady Noora Jahan, a visionary in aesthetics and a Goodwill Ambassador with the International Human Rights Commission – RFT, is transforming lives through the power of wellness and community empowerment. As CEO of ISPY Aestheticare, she brings a unique blend of anti-aging skincare, integrated medicine, and nutrition to her clients. But her impact extends far beyond beauty treatments. Through her social enterprise, Vital Apple Juice, Noora has created a sustainable model to combat food waste and empower the homeless in her community.
Lady Noora’s journey into social entrepreneurship began with a simple idea: reclaiming organic apples that would otherwise go to waste. From local gardens to urban orchards, she hand-picks apples, infusing them with vitamin C to enhance freshness and stability. The resulting product, Vital Apple Juice, serves dual purposes: it is available for purchase in retail outlets like Londis, where proceeds are channeled to support war-torn regions, orphans, women, and children. And, in a unique and impactful twist, the juice is also given to the homeless, who can sell it and retain 100% of the profits. This initiative is not just about charity; it’s about empowerment, giving people in need a chance to rebuild their lives with dignity and self-sufficiency.
Noora’s dedication to social impact and aesthetics has not gone unrecognized. In 2024, she received the Role Model in Aesthetics Award in London, solidifying her influence in the industry. As a British Pakistani, she also represents her heritage on an international stage, underscoring the values of compassion, resilience, and humanitarianism. Her biggest pride is the work she does to uplift others, both locally and globally, showing the world that beauty and philanthropy can indeed go hand in hand.
A Personal Journey of Challenges and Resilience
Lady Noora’s path hasn’t been without its obstacles. She reflects on the struggles of standing out, of being judged or misunderstood for walking a unique path. However, she believes that embracing one’s individuality is key to empowerment. “When you stand out, people often treat you differently. They might talk about you behind your back, judge, or misunderstand you,” Noora shares. “Overcoming this can be challenging, but it ultimately empowers you to rise above the negativity.”
Through her own journey of resilience, Noora has cultivated a deep sense of purpose. She wants to share a simple yet profound lesson: “Even when you have no money, get a job—even if it’s minimum wage—and use that income to invest in your long-term goals.” She encourages others to view employment as a stepping stone, a means to fund one’s dreams rather than the end goal. Her life and work prove that with passion and dedication, even the smallest resources can yield meaningful change.
Vital Apple: A Vision for the Future
When asked about her future goals for Vital Apple, Lady Noora’s answer is refreshingly selfless. “In a few years, I don’t see Vital Apple as mine at all—it’s meant for those who need it most.” She envisions a future where this project is run by those it serves, empowering homeless individuals to take control of the enterprise, earn a steady income, and ultimately improve their circumstances. Noora’s vision is clear: Vital Apple Juice is not a business; it’s a movement, one that she hopes will continue to spread positivity, sustainability, and social empowerment.
Advice Rooted in Humility and Impact
Despite her achievements, Lady Noora remains grounded. “The funny thing is, I don’t find myself wise,” she laughs. Her advice is practical, drawn from personal experience rather than ideology. For those facing struggles, she suggests looking beyond materialistic gains and finding fulfillment in the act of helping others. “Helping others makes me feel much better than buying designer things now and living in a materialistic world,” she says. In a world where superficial values often dominate, her message of empathy, giving, and resilience resonates deeply.
A Legacy of Compassion and Impact
Lady Noora Jahan’s work serves as a poignant reminder of what it means to use one’s resources for the greater good. Her projects are deeply rooted in the belief that compassion and generosity are crucial to overcoming the challenges society faces today. From her contributions to aesthetics to her grassroots efforts with Vital Apple, Lady Noora is reshaping the way we think about wellness, philanthropy, and community engagement.
Her goal with this press is clear: to counter the growing selfishness and lack of empathy seen in 2024 by spreading a message of love, compassion, and giving. Lady Noora believes that even small acts of kindness can make a big difference and that by working together, we can create a world filled with understanding and support.
For more information on Lady Noora Jahan’s work, follow her journey on her Linktree and on Instagram @lady_noora_jahan.