When Yaribey Baro opened her salon Beauty by Color Inc., she wasn’t just opening a business—she was creating a blueprint.
A blueprint for women. For immigrants. For creatives. For single mothers. For anyone who’s ever been told they’re “too much” to succeed.
What started as a hairstyling studio in the middle of a global shutdown has now grown into a flourishing brand that’s shaking up the beauty industry. With an ever-growing client base, a newly launched mentorship initiative, and features in publications like Grazia Japan, Baro is proving that beauty is more than a mirror—it’s a movement. And behind that movement is a meticulously strategic, wildly passionate, relentlessly focused founder who is just getting started.
The Vision: Color as Identity, Not Just Aesthetic
At first glance, the name Beauty by Color Inc. may seem like another catchy salon title. But Yaribey’s vision runs deeper than branding.
“Color is more than pigment,” she explains. “It’s energy. Identity. Emotion. I wanted to create a space where people could express who they are—not conform to a trend, but amplify their own frequency.”
In an industry long dominated by narrow beauty standards and homogenous marketing, Beauty by Color is unapologetically inclusive. From vivid, multidimensional transformations to soft, understated reinventions, every client experience is customized. Every service, a collaboration. Every style, a signature of truth.
This wasn’t an accident. It was architecture.
The Origin: Cuba, Constraint, and Creative Survival
Born and raised in Cuba, Yaribey learned early how to create value with limited tools. “When you grow up in scarcity, you become resourceful,” she says. “We didn’t have access to professional-grade anything. But what we had was community, raw creativity, and a hunger to express ourselves.”
That hunger followed her to the United States. She arrived as an immigrant with no financial safety net, no contacts, and no clear roadmap—but she had purpose. And that, as she’s quick to point out, is non-negotiable.
“You can teach someone how to style hair. But you can’t teach them why. That has to come from within.”
The Pivot: Launching a Brand in the Eye of a Storm
While many entrepreneurs froze during the chaos of the 2020 pandemic, Yaribey took one of the boldest risks of her career—opening a studio when the industry was in freefall.
“I just kept thinking—what if this is the moment? What if people need reconnection, not retreat?”
She was right.
With razor-sharp client focus, organic word-of-mouth, and a zero-compromise policy on service quality, Beauty by Color Inc. quickly became more than a local salon. It became a destination—for artists, professionals, and everyday people who wanted not only to look good but feel aligned.
The Brand DNA: Strategy + Soul
Baro is quick to say she didn’t just build a business. She built a brand. There’s a difference—and it’s strategic.
While her hands may be busy behind the chair, her mind is always on the next move. Her approach is guided by five pillars:
- Emotional Branding – “People don’t remember what you did; they remember how you made them feel. That applies to hairstyles too.”
- Authentic Storytelling – Through social media, Baro narrates her journey not as a highlight reel, but as an ongoing conversation—raw, real, and resonant.
- Client Retention Over Volume – “I’d rather have 100 clients who feel seen than 1,000 who feel like numbers.”
- Education as Expansion – Baro is launching a series of hands-on workshops and digital courses for aspiring stylists, with a focus on underrepresented voices.
- Culture-First Leadership – Her team is not just technically trained but emotionally attuned. “Empathy is part of our service menu,” she jokes—but she means it.
The Entrepreneur: A CEO in Heels and Hustle
To paint Yaribey as only a stylist would be reductive. She is the CEO of her own brand ecosystem. Every decision—from studio lighting to playlist curation to client booking interface—passes through her lens.
“I don’t want to be the best stylist in the room. I want to build the best experience in the city,” she says.
That experience includes:
- An inclusive pricing model
- VIP client loyalty programs
- Personalized consultations that go beyond hair
- Plans to launch an exclusive line of haircare products tailored to textured and colored hair types
And yet, even with all the expansion, she insists on maintaining intimacy. “No matter how big we grow, the client has to feel like they’re the only one in the room.”
The Mother, The Mentor, The Mission
Perhaps the most inspiring part of Yaribey’s story isn’t the salon or the recognition. It’s what happens behind closed doors at night, when she takes off her heels, kisses her Son goodnight, and whispers the same words her own mother once told her: Tu voz importa.
Your voice matters.
As a single mother, she’s deeply aware that her example speaks louder than any social post or press feature. “I want my Son to grow up knowing that she doesn’t have to shrink. That softness and strength are not opposites.”
It’s this philosophy that fuels her mentorship program—a growing platform that pairs young, aspiring stylists from underserved communities with seasoned beauty professionals. “If we’re not lifting others as we rise, then what’s the point?”
What’s Next: A Scalable Vision with Global Potential
Yaribey’s five-year plan reads more like a manifesto than a business model:
- Open two new studio locations, including one in Miami
- Launch Beauty by Color Academy, an educational platform for creatives worldwide
- Expand into product development with a private-label haircare line
- Secure international partnerships in fashion and editorial spaces
- Create a foundation that funds beauty education for immigrants and minority youth
Each goal is audacious—and grounded in strategy.
“I don’t just want visibility. I want legacy.”
Final Word: The Power of Showing Up
In an era saturated with filters, perfection, and performance, Yaribey Baro is proof that the real flex is showing up fully. Messy. Bold. Certain. Human.
“I don’t have all the answers. But I show up,” she says. “Every day. For my clients. For my daughter. For the little girl in Havana who believed beauty could be something sacred.”
And now, with a brush in one hand and a business plan in the other, she’s coloring outside every line the industry ever tried to draw.
Follow Yaribey Baro on Instagram @yaribeybaro and explore her brand at @beautybycolorinc.
